About

For all its progress in the natural space, the beauty industry is still pretty shady. Animal testing and palm oil are still a thing and knowing what’s “clean” versus “natural” is still pretty darn confusing.

Call us crazy but, we don’t think finding good makeup that doesn’t harm humans or the planet should be so complicated. That’s why we started Axiology; to make the cleanest, most ethical lipstick on the planet. It ain’t easy! But it’s totally worth the sweat because our tiny tribe is growing – thanks to many of you – and little by little we’re making over the beauty industry. So thank you for choosing Axiology and thank you for choosing to wear no evil.